Only Big Trust Propels Big Data into Big Discoveries

“Peoples’ data is valuable. We know that researchers want it. And people should be rewarded for sharing it,” suggests Dawn Barry, President and Co-founder of the public benefit corporation LunaPBC. In 2018, LunaPBC launched LunaDNA, a genomic medical research database owned by its community: LunaDNA members share in the platform’s value through ownership shares exchanged for their health data.