Educating Persons Critical in Personalized Medicine

“We understand we need to educate people wherever they are about the power of personalized medicine,” says Edward Abrahams, President of the Personalized Medicine Coalition, which promotes the understanding and adoption of personalized medicine concepts. “We look forward to the day when patients ask, ‘Is this going to work for me?’ And we look forward to the day when providers can answer that question. It's a great question.”