DIA: Driving Insights to Action

Rules for Successful Patient-Industry Engagement

Co-author Dr. Jeffrey Sherman, Chief Medical Officer / Executive Vice President at Horizon Pharmaceuticals, and DIA’s liaison to the Clinical Trials Transformation Initiative, reviews The Rules of Engagement: CTTI Recommendations for Successful Collaborations Between Sponsors and Patient Groups Around Clinical Trials with Ron Bartek, Co-Founder and President of the Friedreich’s Ataxia Research Alliance.

Multiple Channels Can Share “One Medical Voice”

Poonam A. Bordoloi, Associate Director, Strategic Medical Communications & Innovation, Celgene Corporation; and David Bowers, Medical Communications Director, PPD; overview the “One Medical Voice” theme running through DIA’s Medical and Scientific Communications Forum 2018.

Advertising & Promotion: What You Can (and Can’t) Say

Wayne Pines, President for Regulatory Services and Healthcare for APCO Worldwide, shares the history of healthcare products advertising and promotion, and previews DIA’s 2018 Advertising and Promotional Regulatory Affairs Conference.