DIA: Driving Insights to Action

Advances and Best Practices in Communications with Consumers and Health Care Professionals

Lesley Fierro, RPh, MS, PharmD (Fellowship Consultant, Rutgers Institute for Pharmaceutical Fellowships) from the DIA Medical Communications Community interviews three students presenting research posters at the DIA Medical Affairs & Scientific Communications 2016 Annual Forum: Leeann Lui, who discusses the importance of medical communications in joint ventures; Kristina Brundra, who explores the role of medical communications in a new product launch; and Monica Salah, who compares the different impact of pharmacists working with and without PharmD degrees in medical call centers. You can personally discuss this research with these authors at our Medical Affairs & Scientific Communications 2016 Annual Forum or Medical Affairs & Scientific Communications 2016 Virtual Conference.

Challenges in Deploying a Global Pharmacovigilance System

David Balderson, Vice-President of Global Safety Operations at Sciformix, discusses the challenges of deploying a global pharmacovigilance (PV) system and the different aspects of these challenges posed to small, medium, and large companies.